Building Brands and Creating Networks in the Wine Industry
We create wine events that get your region or brand known and remembered
About
Faye Cardwell Wine Events is a PR and Events agency specialised in the wine industry located in Munich, Germany.
With 20 years’ experience of organising events for wine regions and consortiums, our mission is to create a bridge between wine producers and the German wine market to deepen understanding of the nuances and uniqueness of your region through story-telling and crafted experiences.
Since 2011 we have worked with many of Italy's most well-known groups and regional consortiums building exposure, brand awareness and most importantly, commercial relationships.
Clients include..
Our Services
Masterclasses, walk-around tastings, B2B meetings, we organise your event programme to ensure it appeals to the wine professionals you want to meet most.
We offer “key-in-hand” events for consortiums and regions.
With 20 years' experience, we understand the processes and dynamics that need to be taken into consideration. We select venues and formats that reflect your brand values and positioning.
Wine Tastings for Professionals
Online events
During Covid we were the first to launch online wine dinners for wine lovers with leading producers. We applied our expertise and know-how to organise webinars and B2B sessions for producers to keep in contact with wine professionals through the pandemic.
We continue to use this format for educational events, as well as private corporate wine tastings
Buyer recruitment
There is no better way to understand the link between a region and its wine than by seeing it in person. We work with regions and consortiums to design a programme and recruit participants for your tour who have a proven interest in your region.
We also pay attention to mix profiles and interests so that we create synergies between participants and create a harmonious ambiance. We co-create pre-trip materials, accompany the group during the trip and carry out a follow-up to assess the tangible results of the trip.
Our strength lies in defining the effective and efficient way of reaching your goals. We love to work on ad-hoc projects to define a clear timeline, goals, objective and content. We can support you in the creation of marketing and promotional materials and the implementation of your projects to ensure success.
Over the years I have been involved in special projects including the Wine Business Innovation Summit, Born Digital Wine Awards, and the first edition of the Chianti Classico Ambassador Competition in Germany.
Special Projects
Testimonial, Consorzio Colli Euganei
"We worked with Faye to recruit buyers and press for two incomings, one from the US and one from Germany. She was very attentive at choosing guests that aligned with our wineries and created a well-thought out programme that fitted everyone’s needs. The projects lead to sales for wineries, the start of new incoming trips for wine-lovers and a feature in a well-known magazine."