Building Brands and Creating Networks in the Wine Industry

We create wine events that get your region or brand known and remembered

Hand of a wine professional holding out a glass which is being poured full of wine
Hand of a wine professional holding out a glass which is being poured full of wine


Faye Cardwell Wine Events is a PR and Events agency located in Munich, specialised in the Wine industry. We have extensive experience of organising in-person and online wine-focused events for professionals and consumers that put the values and uniqueness of your region or brand at the centre.

Since 2011 we have worked with many of Italy's most well-known groups and regional consortiums building exposure, brand awareness and most importantly, commercial relationships.

Clients include..


Masterclasses and walk-around tastings, B2B meetings, wine walks with wine experts, seated tastings with sommelier service, we organise elements of the programme of your event to make sure that it appeals to the people that you want to meet.

Since 2016 we have organised many large and small events dedicated to Italian wine in Munich including annual Slow Wine presentations since 2019, Chianti Classico presentations in 2019 and 2022, and tastings for various regional groups.

Wine Tastings for Professionals
Table with 4 glasses of rosé spread out in a semi-circle on a white tasting mat
Table with 4 glasses of rosé spread out in a semi-circle on a white tasting mat
person using MacBook Pro
person using MacBook Pro
selective focus of green leafed plant
selective focus of green leafed plant
red market sign
red market sign
dish on white ceramic plate
dish on white ceramic plate
Online events

During Covid we were the first to launch online wine dinners for wine lovers with leading producers. We applied our expertise and know-how to online events for consortiums and regions organising webinars and B2B sessions for them to keep in contact with wine professionals through the pandemic.

We continue to use this format for educational events for regions as well as private corporate wine tastings

Buyer recruitment

We work with consortiums looking to give buyers the chance to experience the wine, food and culture of their region, by recruiting importers and press for incoming trips.

We ensure the buyers have a valid interest and match with the positioning of your wineries. We also work with you to create a programme that will show your region in the best light.

A project manager at heart, I love to be involved in projects every step of the way. Over the years I have been involved in special projects including 2 editions of the Wine Business Innovation Summit as co-founder and organiser, 3 editions of the Born Digital Wine Awards as event coordinator, and coordinator of the Chianti Classico Ambassador Competition in Germany.

Special Projects

Consorzio Colli Euganei

We worked with Faye to recruit buyers and press for two incomings, one from the US and one from Germany. She was very attentive at choosing guests that aligned with our wineries and created a well-thought out programme that fitted everyone’s needs. The projects lead to sales for wineries, the start of new incoming trips for wine-lovers and a feature in a well-known magazine. She was always precise, on the ball with a smile as well.
We worked with Faye on many projects and in 2021 we asked her to organise online masterclasses showcasing our wines to importers, press and sommeliers in Germany and the Netherlands. The participante were genuinely interested in our wines and region and she did an excellent job of moderating and interacting with participants and local nexperts. Professional, precise, a pleasure to work with..


Apple MacBook beside computer mouse on table
Apple MacBook beside computer mouse on table

Some of the ways you can work with me

For Consortiums and groups of producers
  • Pick my brain session : a 1hr session where we discuss your business and strategies you may use to grow your sales (Book here)

  • Communication Audit : do you feel like you're not gaining as much interest as you should in your business and products? I offer a 1hr session where we analyse your story and how you communicate, identifying any "lost in translation" areas, brainstorming content and how you can implement this strategy across all channels (Book here)

  • Wine-makers dinners : for wineries already distributed in Germany and who are looking to grow their exposure, we organise dinners with press, trade and consumers to give you insights and expand your commercial connections.

  • Editing and Translation : I offer translations of technical sheets, website copy and promotional materials from Italian or French to English. Contact me with your file for a quotation.

  • Conceptualisation and Organisation of Wine Events : Masterclasses, Seminars, Workshops, walk-around tastings, pop-up wine shops and any other format you have in mind.

  • Exclusive tastings and dinners for select press and trade

  • Promotion of trade events to our large specialised trade database

  • Creation of incoming programmes and selection of participants

  • Consultation on creation of EU-funded projects to determine relevant KPIs and methods of implementation

  • Editing and creation of promotional materials to reflect your story including drafting press releases and social media materials

  • Specialised Editing & Translation of promotional materials into English from Italian or French.

Shall we talk? Book a free 30-min consult call to discuss your project.

For Wineries

Get in touch

Woman with dark hair standing by a door
Woman with dark hair standing by a door